For this class branding project, I branded the New Orleans VooDoo, a new WNBA team. The objective was to stay true to New Orleans and create a creepy logo full of energy. This was achieved by creating a custom font based on traditional New Orleans veves. Along with a new visual identity, I focused on branding the partner of the team, Popeyes, which is native to New Orleans.
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Happy Crap Branding
Utah Open Branding