This project was for Larry H. Miller, as of 2025, they became the title sponsor for the PGA Utah Open. The goal was to develop new logos for both the Larry H. Miller Utah Open and the Miller Sports + Entertainment Women’s Open that reflected the organization’s renewed commitment to community, sport, and Utah’s long-standing golf tradition. We focused on creating sophisticated branding that avoided predictable golf clichés. The resulting design system balanced heritage and modernity—merging the tournament’s 99-year legacy with the Miller family’s forward-thinking vision for sport in Utah.
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